Attero Success Story: From turning trash into gold to envisioning a $2 billion future

Discover the incredible turnover at Attero and the company's determination to expand e-waste recycling services globally. You will also learn, who is behind the success of Attero, an e-waste company in India?

Attero Success Story: From turning trash into gold to envisioning a $2 billion future

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Feature of the story

  • Discover who is behind the success of Attero, an e-waste company in India.
  • Explore more about Li-ion recycling, and the company's patents for a secure e-waste management.
  • Discover the incredible turnover at Attero and the company's determination to expand e-waste recycling services globally.

  • 1
    • Attero Success Story
    • Global Burden of e-wastes
    • Li-ion Battery Recycling
    • Attero Recycling Turnover
    • What products does the company make?
  • 2
  • 3
    • Q. Where is the Attero company located in India?
    • Q. Who is the CEO of Attero –e-waste recycling company?
    • Q. How much revenue does Attero expect to generate in the next five years?"
    • Q. Which metal is referred to as white gold in India?

Attero Company

Ever heard the popular slogan: “An Idea Can Change Your Life”? Well, Attero is the living proof that a single idea has the potential to turn trash into gold. Yes, you've got it right! Attero is an e-waste recycling company in India that achieved revenue of INR 300 crore by recycling electronic wastes. And, over the next five years, the company envisions expanding its business to achieve a revenue of USD 2 billion (approximately INR 16,500 crore). If you're intrigued to know more about Attero — who is behind this success story and what products does the company make — then scroll down…

In today’s technological world, one cannot think of life without using electronic devices whether it is cellphone, computer, TV, AC or other electronic devices. But, how many of us ever thought that disposing of the multitude of computers and electronic devices comes with numerous complications, posing hazards to both heath and the environment? Well, the shocking answer is only a few. And, how many of us actually cared about e-wastes in terms of disposing them in the right place? The answer is definitely, no one.

Well, there are people who really care about the environment, and the Mother Nature. And anyone would proudly call the two names i.e., Rohan Gupta and Nitin Gupta. Now, you might ask: who is Rohan Gupta and who Is Nitin Gupta? Well, they are normal people like us with extraordinary vision. Nitin Gupta is the CEO at Attero. Nitin finished his B.Tech degree in Electrical Engineering from IIT Delhi. After that he did his MBA degree from NYU Stern School of Business, United States. Rohan Gupta, on the other hand, is the co-founder & Chief Operating Officer at Attero. Rohan finished his B.Tech degree in Chemical Engineering from NIT Jaipur. He served as the co-founder and Chief Operating Officer at Cinesprite Entertainment Pvt. Ltd, a prominent player in online movie entertainment in India. His prior professional experience includes roles at reputable companies such as SAP.

When Nitin and Rohan were asked how this idea came to mind, they explained that the inspiration for Attero struck them when they faced difficulties disposing of their old laptops. They realized it wasn't just an environmental concern but also a promising business opportunity. And that's how Attero began. Attero recycling owner founded Attero with the mission of using technology to achieve a clean and green environment.

Established in 2008, Attero is the only e-waste recycling facility of its kind in India. It is the first company registered with the Central Pollution Control Board (CPCB) and the Ministry of Environment and Forests, Government of India. Attero provides comprehensive e-waste management solutions, including secure e-waste collection, transportation, waste segregation and dismantling, and recycling, achieving up to 97 to 98 percent efficiency. Currently, the company is dedicated to initiating a socially responsible movement addressing electronic waste.

Due to the shorter shelf life of e-Goods, they contribute to a staggering 2.5 million tons of e-waste annually. By the end of 2030, the e-waste is expected to grow significantly, reaching 74.7 million tons. Such a vast amount of e-waste is enough to engulf the planet and expose humans, including animals, to hazardous toxic metals, posing dangers beyond imagination.

Lithium-ion batteries are widely used in modern times, enabling the portability and ubiquity of various gadgets. A similar use of Li-ion batteries is expected in electric vehicles. The increasing popularity of these batteries is giving rise to a range of challenges. For instance, these Li-ion batteries are not efficiently being recycled. The battery wastes are a threat to the environment. Well, the good news is that Attero with its sustainable and stringent process and state-of-the-art technology offers world-class Li-ion Battery recycling solutions in India. Attero aims to establish a global presence in Li-ion battery recycling with a capacity of 300,000 metric tons within the next five years.

Attero initiated its R&D efforts in Li-ion battery recycling in 2019, and fortunately, the business reached a commercial level in 2021. Attero acquired 38 patents to address challenges in e-waste recycling. Using the company’s patented technology, it's possible to recover over 98 percent of lithium carbonate, nickel, cobalt, and graphite from batteries. In the financial year 2023, the company achieved a revenue of 300 crore. With a global presence, Attero is poised for further growth, anticipating revenue of Rs 8,000 crore in the coming years.

According to the UN-World Economic Forum report titled "A New Circular Vision for Electronics," precious metals like Gold, Silver, and Platinum are not directly thrown in the garbage. However, people indirectly discard these valuable metals in the form of waste electronic goods. The forum reports that about 7 percent of precious metals are contained in e-waste. Attero recognized an opportunity in recycling Li-ion batteries to extract precious non-ferrous and rare earth metals. Attero is a producer of Cobalt, Lithium, Tin, and rare earth metals, holding the position as the largest producer of Tin in India. The company sells 99.9 percent pure cobalt chips in India and the global market. Additionally, Attero sells pharmaceutical-grade lithium carbonate.

Attero Company

  • Attero is the only e-waste recycling company in India
  • Attero is registered with the Central Pollution Control Board (CPCB) and the Ministry of Environment and Forests, Government of India.
  • Attero’s belief: It’s not waste until it’s wasted
  • Attero has 38 patent technology to recycle wastes with >98% accuracy
  • Li-ion battery recycling has brought Attero on a global platform
  • Attero claims to have clocked revenues to the tune of INR 300 crore in the financial year 2023
  • Attero excels in Li-ion battery recycling, poised to handle the upcoming surge in e-waste from Lithium batteries and EVs.
  • Attero is raising awareness campaigns against e-wastes and their disposal
  • Attero is making Cobalt chips and lithium carbonate
  • Attero is the largest producer of Tin in India

A. The Indian office of Attero is located in Roorkee.

A. Nitin Gupta is the CEO of Attero company. And his brother Rohan Gupta is the co-founder of the company.

A. Attero aims for revenue of USD 2 billion in the next five years."

A. Lithium has emerged as a priority metal for India, considering its ambitious target of achieving a 30% share in electronic vehicle sales.

Conclusion:

Attero, an innovative e-waste recycling company founded by Nitin Gupta and Rohan Gupta, exemplifies the transformative potential of an idea. Established in 2008, it is India's sole e-waste facility registered with the CPCB and the Ministry of Environment. Attero's mission centers on utilizing technology for a clean and green environment, offering comprehensive e-waste management solutions. With a focus on Li-ion battery recycling, Attero aims to achieve a global presence with a 300,000 metric ton capacity in the next five years. The company's R&D efforts and 38 patents contribute to recovering over 98 percent of valuable materials from batteries.  As a producer of Cobalt, Lithium, Tin, and rare earth metals, Attero exemplifies sustainable practices in the circular economy of electronic products.


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